French startup Alma is raising a $ 59.4 million round of funding (€ 49 million). The company has built a new payment option for expensive goods. You can choose to pay more than three or four installments. This product sounds familiar if you have used Clarena before. But Clarena is not available in France.
Cathay Innovation, Idinvest, Bpifrance’s Big Venture Fund, Seaya Ventures and Picus Capital are participating in today’s round of financing. In addition to today’s equity round, Alma is raising a $ 25.5 million (€ 21 million) credit line to fund merchant payments.
What makes Alma attractive to traders is that the session handles 100% of the risk involved in paying on multiple installments. When a customer buys a bicycle over four installments, he will be charged for several months. But the merchant gets paid on the first day.
Since I first covered Alma, the startup has launched the ability to pay later. You are entering your card details now but you are charged after 15 days or a month. This can be especially useful if you are unsure about something you are buying and if you think there is a chance you will send it back.
And this is an attractive option in France where debit cards are the norm – not credit cards. Alma also plans to offer longer plans, like the option to buy now and pay over 6, 10 or 12 installments.
Thanks to the new flow of cash, the start-up company plans to double the group’s staff and reach an annual payment volume of one billion euros within two years. It will also expand to other countries, but with a specific focus on helping French merchants reach European customers residing in other European countries.