Crowdfunding Campaign Launches to Match Men’s Strade Bianche Women’s Prize Money –

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Could men and women be awarded the same amount of prize money on Saturday Strade Bianche?

This year, maybe the people will have the last word.

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After one image of a pie chart illustrates the big difference between the winning prize money to world champion Anna van der Breggen and Davide Ballerini after last weekend Omloop Het Niewsblad went viral on Monday, a cyclist in the Netherlands decided that words were not enough.

“Creating so-called ‘awareness’ will not change the way UCIs or competition organizers view women’s pelotons,” Cem Tayeri said in an Instagram post.

So he challenged the sports fans to put the money where his mouth was.

From Wednesday morningEqual prize money for the ladies’ pelotonThe GoFundMe campaign had raised about 4,000 euros ($ 4,800).

According to InternationElles, a team of women riding in support of gender inequality in cycling that promotes fundraising, other advocates for women’s cycling have also jumped on board. Cyclists’ Alliance, a de facto union group for female riders, will help facilitate the distribution of the money to the five best riders in Saturday’s race.

The payout for the best female finisher in Strade Bianche will be more than € 930 € van der Breggen took home from Omloop Het Niewsblad last weekend, but not much. In 2019, the prize money for Strade Bianche, which has WorldTour status for both the men’s and women’s edition, was 16,000 euros for men and 2,256 euros for women.

Can crowdfunding make the difference?

Unfortunately, the use of crowdfunding in professional cycling for women is not new. In 2018, the UCI professional team Drops Cycling (now Drops-Le Col) set an ambitious fundraising goal of $ 350,000 after a prospective title sponsor pulled out for 2019. Last year, when the then Bigla-Katusha lost its title sponsors, the team turned to crowdfunding to help recover lost funds.

None of the teams reached a fraction of their desired amount.

Will crowdfunding solve a decade-old problem in cycling? No. But it can amplify a signal that is already being sent.