Sales Engagement Platforms (SEPs) help sales teams automate and track the large number of tasks they need to do each day as they contact leads and access potential offers. Focused on small to medium-sized companies, SEP startup Play announced today that they have raised $ 2 million from Sequoia Capital India’s Surge program for start-ups.
Outplay was founded in January 2020 by the brothers Ram and Laxman Papineni and now has more than 300 customers. Before the launch of Outplay, the Papineni brothers built AppVirality, a referral marketing tool for app developers.
Laxman told TechCrunch that Outplay’s customers come from sectors such as IT, computer software, marketing and advertising and recruitment, and most are based in North America and Europe.
Outplay is designed for teams that use multiple channels to reach potential customers, including phone calls, text messages, emails, live chats on websites and social media platforms such as LinkedIn or Twitter. It integrates with customer relationship management platforms such as Salesforce and Pipedrive, giving vendors a new interface that includes productivity and automation tools to reduce the time they spend on administrative tasks.
For example, Outplay can be used to create sequences that send initial messages over different platforms and then automatically follow up on new messages if there is no response within a preset time frame. Outplay also provides analytics that help salespeople track how well sales campaigns are performing.
Two of Outplay’s biggest competitors are Outreach and SalesLoft, both of which gained unicorn status during the most recent rounds of financing. Laxman said that Outplay is focused on usability, with other differences, including more integrations with CRM and other software, and a strong customer support team.